ANNA stands for Absolutely No-Nonsense Admin and is accessible to any self-employed artistic contributor or baby business that wants admonition organising their finances, from invoices to expenses.
A new app has launched that looks to accomplish it easier for artistic freelancers and baby businesses to administer their finances.
ANNA, which stands for Absolutely No-Nonsense Admin, is a start-up banking tech (fintech) aggregation that will admonition freelancers and baby and medium-sized business (SMEs) owners complete tasks such as pay and accept invoices, administer aggregation balances and expenses, hunt payments through automatic emails, adumbrate their business’ cash-flow, see aggregation information, and more.
The app is a cable service, and comes with a business coffer account, a concrete Mastercard debit agenda and a basic assistant, which combines bogus intelligence (AI) and animal chump support.
Its capital affection is currently to accelerate and pay invoices apart – it yses emails to apprentice how abundant addition is owed and by whom, and can automatically accelerate emails to hunt up backward payments.
It can additionally acceleration up the acquittal of invoices, by automatically bushing out acquittal admonition on forms with the aim of advantageous bodies added efficiently.
It uses a babble agent and chase action to admonition users acquisition what they need, again is based on an alerts arrangement that notifies the user aback article needs to be completed and prompts them to acquiesce the app to do it.
“SMEs charge added time to focus on what they’re acceptable at,” says Daljit Singh, arch artistic administrator at ANNA. “This is our way of creating article that takes abroad all that admin, which is so difficult to manage.
“We anticipate that baby businesses and start-ups are under-served,” he adds. “Traditional business methods, like ambience up a coffer account, booty a continued time, and for these businesses, accepting paid is ytical to survival. With ANNA, you can assurance up aural four hours so it’s actual instant. Business doesn’t aloof appear in offices, it happens everywhere, and this way you can get paid and pay bodies from your pocket.”
The new annual additionally aims to admonition accouterment the botheration of backward or outstanding payments in the artistic industries, which Singh says is a “huge issue”.
“Having a abutment aggregation and an AI bot that chases those payments for bodies is at the affection of what we believe,” he says. “We appetite to ensure we can administer those situations for you, while alms tips and admonition for associates on how they can get paid eventually or how they can administer their business financially. That’s absolutely what ANNA is all about.”
Singh says that the ANNA team, which is fabricated up of almost 50 advisers encompassing a abutment aggregation based in Cardiff and a architecture and business aggregation based in London, will allure associates into the London appointment every ages to altercate the service’s appearance and action acknowledgment on how it could be improved.
Graphic artist Michael Wolff alongside NB Studio were commissioned to actualize the beheld character for the new business. In turn, they commissioned illustrator Alice Bowsher to actualize an illustrative, clear attending for the start-up.
The capital logo is fabricated up of the acronym brand-name ANNA set in a hand-drawn book in a terracotta orange shade. This colour appearance acutely throughout the identity, accompanied by Bowsher’s assorted illustrations, which accommodate animals, bodies and syms.
The branding aims to breach the cast of accounts brands by actuality “light and simple”, and “make bodies smile”, while alienated clichés of “masculine shades of dejected and black”, says Singh.
“We capital article that acquainted added universal,” he says. “The name of the cast is female, additionally bond aback to the changeable names generally acclimated for AI bots. We capital it to feel absolutely altered to added banking brands.”
Nick Finney, artistic administrator at NB Studio, adds that the cast aims to be “charming and playful”, and accordingly “approachable and relatable”.
“Traditionally, there’s no abode for affect in finance,” he says. “We capital the beheld character to actualize the adverse of that. As a baby business owner, you’re there to do article you love.”
ANNA has now launched, and is currently accessible to download on iOS and Android devices. Some of its appearance are yet to cycle out as it is in the beta appearance of testing. It is alms the aboriginal 2,000 associates who assurance up a three-year chargeless membership. After this, associates costs amid £11 and £99 per month, depending on the assets of the business. For added admonition on appraisement and app features, arch here.
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