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Brothers Rami and Ari Fabian acclamation on the Atlanta Braves as they booty the acreage in a d adjoin the New York Yankees in SunTrust Park.



Since the Atlanta Braves appear their move to Cobb County, citizens accept debated the pros and cons of bringing a aloft alliance aggregation to their association and whether the allowances will outweigh the bulk of canton tax dollars committed adjoin the development.

The abounding banking aftereffect of SunTrust Park and its adjoining mixed-use development, The Battery Atlanta, is not yet clear. The Braves are aloof four months into their countdown division and the Battery is still beneath than bisected actually operational.

But antecedent break are that the development is aloft projections for its aboriginal season, with some assertive that the Braves’ attendance in Cobb and added advance sparked by it will accept a absolute acknowledgment on the county. Critics of the amphitheater deal, however, argue that any positives stemming from the action still don’t outweigh the drawbacks of application aborigine funds on a clandestine development.

The afterward is a breakdown of some of the aloft dollar abstracts accompanying to the project.


SunTrust Park is accepted to bulk $672 actor to body — a final cardinal has not yet been generated as architecture invoices abide to crawl in, said Bill Volckmann, Cobb’s accounts director. But of that accepted bulk tag, Cobb’s accession to architecture costs was capped at $300 actor while the Braves are to pay the absolute $372 million.

The county’s accession came from acquirement from $376.6 actor in bonds, Volckmann said, with $368 actor of it action adjoin allotment the amphitheater afterwards $8.6 actor in band arising costs. Of the $368 million, the canton is amenable for $276 actor and the Braves $92 million.

Starting this year, the canton will be authoritative an anniversary accession of $16.4 actor to awning its allocation of the amphitheater bonds, with the payments continuing through the 30-year action of the bonds, which end in 2047, Volckmann said.

The Braves are additionally on the angle for the band payments to the tune of $6.1 actor annually for 30 years — or $183 million, which break bottomward to $92 actor for arch and $91 actor to pay for absorption on the debt. This leaves the canton to awning $276 actor in debt account on the bonds. This bulk — accumulated with $14 actor in planned busline improvements and $10 actor contributed by the Cumberland Association Improvement Commune — represents the $300 actor cap in accessible money canton admiral tout, admitting the absolute accession will be college aback absorption is factored in.

Of the county’s $16.4 actor band acquittal contribution, $6.4 actor is the abandoned absolute abroad bulk for taxpayers via acreage taxes out of the county’s accepted fund, Volckmann said.

Special taxes and fees awning the absolute $10 actor of the anniversary bounded allocation on the amphitheater bonds, with the lion’s allotment advancing from the Cumberland Appropriate Services Commune II millage rate. The 2.45-mill bulk is levied on nonresidential backdrop aural the appropriate account district, which about follows the boundaries of the Cumberland CID, and earns about $5.15 actor annually, according to Volckmann.

Another $2.74 actor is set to appear from a $3 per room, per night fee at hotels and motels in the Cumberland area, while a hotel/motel tax draws $1.51 million. The absolute $600,000 comes from a rental car tax.

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There are additionally antecedent ancient startup costs not accompanying to the stadium’s architecture in play. Various allotment sources, including the Cumberland CID, federal grants and the Cumberland Appropriate Services Commune millage, are accoutrement the bulk of an $11 actor multi-use arch that spans Interstate 285, aing the Battery with the Cobb Galleria. The arch will be completed afterwards this month, admitting it was opened for b cartage for the Braves’ April 14 home opener and consecutive home games. It was bankrupt at times for architecture assignment during non-game days.

The canton foots the bill for badge admiral to handle cartage ascendancy about SunTrust Park on d days. Antecedent estimates came to about $900,000 annually. But as the division has formed on, the canton has apparent reductions in the cardinal of bare admiral with the bulk of cartage ascendancy now accepted to appear bottomward to $400,000 for the season.

The canton additionally incurs cadre costs for a cartage ascendancy aggregation to put out cones and barricades on d days, Cobb Administration of Busline Administrator Jim Wilgus said, with that bulk amounting to aloof over $1,013 per d — about $82,100 for the season. Wilgus added that while the administration additionally has agents in a cartage command centermost at SunTrust Park, they are paid for by the Braves.

In addition, the canton and the Braves are agreeable an estimated $70 actor in aliment costs over the 30-year agreement. The county’s accession is capped at $35 actor over that term. This year’s acquittal is $1.23 million.



Among the allowances Cobb is seeing from SunTrust Park and The Battery Atlanta are ascent acreage taxes on the Braves’ property, college allotment on the county’s appropriate 1 percent sales tax programs and a aura aftereffect of added development — and job advance — in the Cumberland area.

Among the dollars advancing aback to the canton in affiliation to the Braves development are acreage taxes. Afore the team’s accession in Cobb, the acreage they own about the new amphitheater had a fair bazaar bulk of $19.7 million, which, factoring in that year’s 7.72 millage rate, brought in $60,786 in taxes for the county’s accepted fund, according to canton figures.

This year, the fair bazaar bulk on the aforementioned acreage rose to $168.1 million. Factoring in this year’s millage of 6.76 mills, the Braves are accepted to pay $454,690, according to the county.

Also earning acreage taxes from the development will be the Cobb Canton Academy District, which is levying 18.9 mills — acceptable for about $1.3 actor for its coffers.

Those burdened amounts abandoned reflect the bulk of the Battery, as the amphitheater is endemic by the Cobb-Marietta Coliseum and Exhibit Hall Authority and is accordingly not taxed.

The burdened bulk is based on the property’s bulk as of Jan. 1 this year, aback a acceptable allocation of the Battery was still beneath construction. That’s why Stephen White, administrator and arch adjudicator of the Cobb Tax Assessor’s office, says estimates of approaching tax revenues from the Braves acreage are adamantine to appear by.

“We actually allegation to attending at the backdrop as they get done with architecture to accept a bigger idea,” White said. “Some of those backdrop will additionally be income-based and we would allegation to assay that information. Some of that abstracts may not appear in until afterwards the aboriginal of the year.”

Officials with both the canton and the Cumberland CID apprehend a cogent access in acreage taxes aback the 2018 tax bills are issued as best of the Battery will be complete by Jan. 1, 2018.

David Connell, admiral and CEO of the Cobb Chamber of Commerce, said aboriginal predictions on what the Battery could acquire for the canton could abandoned be fatigued by authoritative assumptions on bread-and-er factors.

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“Some of the assumptions are action to drive what the aftereffect is. Bodies don’t appetite to accompaniment a specific affair because things can go larboard or right. For example, you’ve got to accept the abridgement is action to abide as it is. You can’t do it alfresco of that,” Connell said.

He predicts that the Battery’s acreage ethics will go up “at a abrupt angle” from its Jan. 1 adjourned value, giving what he alleged a bourgeois appraisal — an boilerplate of $250 actor a year, which would be about 49 percent college than its adjourned bulk from the aboriginal day of this year.

Such a bulk on the acreage beneath accepted tax ante could see the mixed-use development breeding $676,000 for the county’s accepted armamentarium annually, with the Cobb Academy Commune accepting about $1.9 actor per year.

The acreage taxes to be paid this year to the county’s accepted armamentarium and academy commune do not accommodate the 5 mills the Braves accord as allotment of the Cumberland CID.

“Next year, the Atlanta Braves will be the bigger contributor in the Cumberland CID, but best bodies don’t apperceive that,” says Mike Plant, the Braves’ admiral of development. “We’re a accommodating actor in that, alive the bulk and the account of the CID, alive what they’re putting into the accessible ancillary of the Braves and SunTrust Park partnership.”

Current abstracts from the CID and Cobb Canton appearance that Cumberland-based Home Depot is the top contributor to the tax district, and is accepted to accord this year about $407,860. The Braves are added on the account at $336,309.

If Connell’s estimated acreage bulk on the Battery were to appear to pass, it would aftereffect in the Braves advantageous $500,000 in acreage taxes to the Cumberland CID annually.


Cobb Abettor Bob Ott, whose commune includes SunTrust Park and The Battery Atlanta, presented at canton commissioners’ July 25 affair an assay of the already calm and accepted tax revenues generated by the Braves development through the aboriginal 75 canicule of the stadium’s operations, from aperture day April 14 to the end of June, with abstracts taken from the Cumberland CID, White’s appointment and Braves officials.

Through that two-and-a-half-month period, he said, the amphitheater and Battery generated $1.6 actor in acquirement for Cobb County’s and the Cobb Canton Academy District’s corresponding appropriate purpose bounded advantage sales taxes. The 1-percent SPLOSTs resulted in $800,000 for the county, $800,000 for the academy system.

The sales tax revenues, Ott said, reflected abandoned 30 percent of the Battery accessible for business.

The appear revenues additionally appearance that the development is on clue to beat projections fabricated in a 2016 bread-and-er abstraction from Atlanta-based Brailsford and Dunlavey, which was commissioned by Cobb’s Competitive EDGE. Its appraisal for 2017 was that the ballpark, the Battery and associated appointment amplitude would accomplish added than $1.7 actor for the year in sales tax revenue.

“Our abstraction was completed at the end of aboriginal division of budgetary 2016, so with over a year of new developments, the anticipation has added to alike college levels,” said Brooks Mathis, who serves as controlling administrator of Cobb EDGE and controlling carnality admiral of bread-and-er development for the Cobb Chamber of Commerce.

Mathis said addition bread-and-er appulse abstraction is planned already the Braves’ aboriginal division in Cobb is complete and the Battery is actually open.

It’s not aloof the Braves that accept helped accord SPLOST dollars. On one night abandoned — July 9’s Metallica concert at SunTrust Park — the amphitheater generated $121,000 in absolute SPLOST acquirement for the canton and Cobb schools, with the two entities anniversary accepting $60,500.

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“I’d say that’s a appealing acceptable return,” Plant said, pointing out that alike afterwards factoring in the estimated $11,000 bulk to Cobb to accommodate cartage control, the canton government still becoming $49,500.

Both Plant and Ott adumbrate aloft numbers to come.

For instance, the Cobb Academy Commune stands to account by as abundant as $100 actor from sales and acreage taxes over the aing 10 years of Braves operations, Plant said.

“There was a lot of babble out there (in antecedent years) that we were demography money abroad from the kids. The Cobb Canton accepted armamentarium doesn’t armamentarium the schools,” Plant said.

Plant says tax revenues aloft the aboriginal year are accepted to go alike higher, with projections of $25 actor annually in acreage and sales taxes contributed to both the canton and state.

“When you attending at 12 months forward, aback basically 90 percent of our operation is up and active and open, that acreage tax that we pay goes up, sales tax continues to go up, and aggregate abroad about it,” he said.


The Braves development’s accurate impact, Ott says, extends able-bodied aloft the Braves property.

“There’s a lot of ambit acquirement sources that are not anon affronted to the amphitheater that accept a absolute appulse on the county’s revenue,” Ott said.

The Brailsford and Dunlavey abstraction additionally projected that the ballpark, Battery and advance in the Cumberland breadth would aftereffect in about $2.1 billion in development activity, acknowledging added than 25,000 jobs. Those jobs will abutment balance of about $860 million, according to the study, while associated tax revenues over the amount of 30 years would acceptable accomplish $610 actor for the canton and added than $1.4 billion for the state.

Beyond those projections, the Braves’ accurate budgetary appulse on Cobb may be adamantine to measure, admitting a few numbers activate to acquaint the story.

Property ethics in Ott’s Commune 2, which includes Cumberland and east Cobb, accept added by about $11 billion aback 2013, according to the abstracts the abettor aggregate aftermost month.

Ott says Cumberland abandoned has apparent cogent developments footfall up to the bowl in the deathwatch of the Braves’ advertisement of their access into Cobb. The breadth has bristles new class-A appointment barrio planned or in the activity — none, he said, had been congenital in the antecedent decade.

The team’s move has additionally sparked accumulated relocations. In 2015, Aaron’s appear it would be affective its address from Buckhead to Cobb the afterward year and did so in July of that year.

Comcast will accept the address of its Central Division, which alcove from Chicago to Key West, Florida, in a nine-story appointment architecture aerial over the Battery. The facility, which will accept about 200,000 aboveboard anxiety of appointment space, is accepted to accept about 800 to 1,000 advisers aback it is completed afterwards this year.

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RaceTrac, meanwhile, is absolute in Cobb, affective its address this summer from Cumberland Parkway a Cumberland Mall to Galleria Parkway in Cumberland. Nelson Geter, controlling administrator of the Development Authority of Cobb County, said beforehand this year that application the accessibility abundance alternation was accepted to accumulate 520 high-paying positions in the county, as able-bodied as add 90 new jobs over a five-year period.

The Cumberland aisle is additionally seeing architecture of about 5,000 new residential units, Ott said.

“As those appear online, you alpha to access acreage taxes, and it’s bodies in the area. They weren’t actuality proposed afore (the Braves arrival),” he said.

Those in allegation of absolute structures in the Cumberland breadth are additionally experiencing boosts from the Braves’ arrival, or are anticipating them in the months and years to come.

From the Battery, anon beyond Interstate 285 via the about completed arch lies the Cobb Galleria Centre, which in 2016 was host to 669 contest and brought an estimated 344,000 visitors through the doors, according to Karen Caro, business administrator for the Cobb Galleria Centre and Cobb Energy Performing Arts Centre.

Galleria admiral are optimistic the Braves’ accession will accept an appulse on their ability in the years to come, with Michele Swann, accepted administrator and CEO of the Cobb-Marietta Coliseum & Exhibit Hall Authority, calling the new development a “destination” that “strengthen(ed) the livability of the region.”

“Since our booking window for barter shows and conventions varies from one to four years, we should accept a bigger faculty of the appulse (of it) by the end of 2018,” Swann said, but added that over the accomplished bristles months, the retail and restaurant sales in the Galleria Specialty Shops, which connects to the Galleria, had remained somewhat constant to above-mentioned years.

Opening at the Specialty shops in a amplitude ahead active by Buckhead Pizza Co. this summer was Atlanta Braves Hall of Famer Dale Murphy’s new restaurant, Murph’s. Swann said the establishment’s accession was “directly attributable to synergies with SunTrust Park” as able-bodied as Murphy’s career with the team.


Hotels are additionally advertisement added business. Don Geiger, the accepted administrator of the Courtyard Atlanta Cumberland Center, serves as administrator of Cobb Auberge Council. He says his 182-room auberge has had its allotment of Braves fan break during the team’s aboriginal division in the county.

“We track, aback guests appear in, what acumen they’re advancing in for. If their absolute acumen is for the Braves, we clue that. We’ve had over 400 allowance nights at our auberge that were actuality aloof for the Braves. That’s a little over $50,000 in aloof allowance revenue,” Geiger said beforehand this month. “I apperceive (other) hotels are accomplishing added than that, because our auberge is 1.1 afar from the amphitheater — I’m abiding (closer hotels) are accepting a aloft allotment of that pie.

“But we can’t accuse — that’s business that wasn’t advancing in before,” he added. “For the auberge industry, it’s annihilation but a positive.”

Holly Quinlan, the CEO of Cobb Travel and Tourism, said she, too, has accustomed agnate letters from added breadth hotels that accept gotten agnate bumps in allowance bookings and revenues.

“We accept lots of anecdotal belief from hotels that we accomplice with that actually say they’ve gotten business from admirers action to the Braves games,” Quinlan said. She added that the Hilton Garden Inn Atlanta NW/Wildwood, which is amidst at Windy Hill and Powers Ferry anchorage and not far from SunTrust Park, has appear several awash out nights due to the Braves games.

Plant said the administration of several Cobb hotels has additionally told him that they are aloft expectations of what they anticipation the Braves would bring.

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“We know, from 25 percent of our fan abject traveling from alfresco the accompaniment of Georgia, we’re action to ample up those hotels, and we’ve done that actual able-bodied out of the box,” Plant said.

Joining the Cumberland area’s slate of hotels will be the Battery-adjacent Omni Hotel, which is accepted to accessible its doors in aboriginal 2018.

Restaurants alfresco the Battery are additionally accepting a Braves boost, Quinlan added. “ Restaurants surrounding the ballpark accept additionally enjoyed new barter that are actuality for the Braves game,” she said.


One adversary of the Braves development has been Lance Lamberton, administrator of the Cobb Taxpayers Association. His affair over the action was that if tax acquirement projections fell short, alone Cobb Canton taxpayers could be alleged aloft bottomward the alley to accomplish up the aberration through added sales taxes or added acreage taxes.

Lamberton was amidst those aftermost ages who accurate action to Cobb Administrator Mike Boyce’s bootless angle to access acreage tax ante amidst the county’s highest-ever tax digest. Boyce’s proposed tax backpack came admitting Cobb’s 2017 gross tax abstract clocking in at the accomplished akin anytime at $33.66 billion — up 6.5 percent from aftermost year. The canton chairman’s proposed 0.13-mill access was the agnate of the bulk commissioners were told beforehand this year would be bare to armamentarium a allocation of the $40 actor parks band accustomed in 2008.

But it was SunTrust Park, and the bounded contributions to it, that abounding opponents of the tax access cited in boondocks halls Boyce captivated on the proposed millage.

“I don’t see the boilerplate aborigine as actually benefiting from (SunTrust Park), and I don’t decidedly like the abstraction of admirers who go to the d accepting the ball breadth subsidized by added people, taxpayers, who don’t affliction about baseball and don’t affliction about the Braves,” Lamberton said. “Thus far, at atomic in the aboriginal allotment of it, until the acreage ethics abide to acceleration and there’s added development in the Battery and everywhere else, we’re absolutely on the abbreviate end of the stick appropriate now. Maybe Bob Ott and others are bulging and admiration that it’s action to pay for itself, but are we action to get any acreage tax abatement as a aftereffect of that? That’s a big catechism mark.”

When asked if the Braves affair was a fair point to accession by opponents of the millage increase, Boyce beneath to authorize it as either a fair or arbitrary criticism.

“Whether it was fair or not, it was absolutely active their anger. That’s the allotment I’m animated that I got out (for boondocks halls) and did what I did, because if I sat in my office, I would accept not been able to barometer the actuality that bodies are still actual affronted about how the accord was made,” Boyce said. “They’re not affronted at the Braves — they’re affronted that the band was agreed aloft after ascribe from the people, after a referendum.”

Boyce said while antecedent allotment assume to announce that the canton is aloft projections on tax revenues, the Braves’ division continues, and a bigger on what the team’s banking acknowledgment for the canton will be can’t be fabricated until the season’s end.

“Some of the advance on the Braves comes aback in SPLOST, some comes aback through acreage taxes. Cumulatively, will it ultimately according what we’ve put into the Braves? I absolutely achievement so,” he says. “The abandoned ones that count, as far as I’m concerned, for me, relatively, is what acquirement comes into the canton coffers. If that goes to the schools, that doesn’t advice — it ability alongside because you can accept acceptable schools and bodies will appetite to appear here, they appear actuality and buy houses and pay acreage taxes on them, but for absolute acknowledgment on investment, the acknowledgment is I don’t know.”

Larry Savage, who aftermost year ran for the chairman’s bench adjoin Boyce and bounden Tim Lee, contends that while the Braves-related development may atom increases in business in some areas, it may appear as a damage to added establishments.

“People are spending money there that is allotment of their accepted disposable income, that would be spent abroad if the Battery didn’t exist. Abandoned over time does added advance array of t up with that new accommodation for demography people’s money, so I’m not abiding that’s a net access for the county,” Savage said. “It may be a net access for the area, but I’m not abiding it’s a net access for the county. Some of it to be abiding comes from bodies alfresco the county, but nonetheless I anticipate there’s some barter aftereffect to be apparent there.”

Savage said he does not apprehend the new development authoritative up for the bounded advance caked into the area, which he says he has abhorred visiting in contempo months.

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“I anticipate one of the things you accept to anticipate about is that this assuredly afflicted the appearance of the community. Whether you anticipate it’s a acceptable change or bad change is an individual’s decision,” he said. “In all honesty, I haven’t been in the breadth to do anything, arcade like that, aback it got aing to completion, so I don’t apperceive what the cartage is like, but my anticipation is that it’s a abode I appetite to break abroad from — it’s like Barrett Parkway at Christmas.”

Ott is a bit added optimistic that the Braves development will accept a net accretion for the county.

“I anticipate as all the Battery comes online, I anticipate the acknowledgment on advance will abide advance to a point that I anticipate it’ll be positive. The antecedent numbers are absolute and appearance a able acknowledgment to the stadium,” he said, but added that unknowns remain.

“I anticipate a lot of it will depend on how able-bodied the Braves play. And we haven’t apparent the offseason yet.”

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