Last year, Square debuted Stand, a allotment of accouterments that turns a merchant’s iPad into a card-swiping register. The abstraction was to accommodate a simple and affected way to acquiesce merchants to acquire Square for acclaim agenda processing and annexation via their iPad. In account appear today at CES, Square is extending this affluence of use to iPhone users of its agenda readers, via a new affiliation with accouterments developer Griffin Technology.
Until now, Square hasn’t debuted any accessories for its agenda case reader. Third-party developers accept created key chains and cases for the readers, but these haven’t been allotment of the Square ecosystem. Square and Griffin are announcement a new Merchant case for iPhone 5s and iPhone 5, which is a careful case optimized for a Square Clairvoyant and a accompaniment iPhone. The Merchant case, which additionally includes a Square Reader, is accessible to adjustment for $19.99 actuality (current orders aircraft aural 2 weeks).
Square is additionally announcement a new action alleged Works with Square, which allows developers to body accessories for Square businesses. The countdown affiliation is the one actuality appear today with Griffin, and Square says it absolutely partnered with the accouterments accessories developer to architecture the Merchant case to enhance both achievement and accessibility for merchants affairs on the go with Square.
The case itself is custom-molded to defended the Square Clairvoyant aback connected. A c in the basal of the case aligns with the Square Clairvoyant to adviser a acclaim agenda to a frictionless, constant swipe. The case is fabricated from silicone, and aims to assure the buzz from bumps and drops. Additionally, the merchant case appearance non-slip abandon and corners so it’s easier to authority the buzz and to duke over for customers’ signatures. And aback merchants are not application the Square Reader, the accouterments can be alone and stored in the aback of the case. Aesthetics wise, the case is no beauty, but it seems to be solid and functional.
It’s cryptic what allotment of Square’s merchants use the iPad vs. iPhone for readers, but it’s apparently safe to accept that abounding merchants who are on the go (i.e a beating therapist, tutor, auto driver) would use their iPhone over an iPad. The case provides a appealing accessible way to use your iPhone for claimed and able use aback accepting payments. Square absitively to advance this case for iPhones, and has not yet developed any array of alien accent or angle for the Android (although its clairvoyant does assignment with Android).
In acceding of the Works With Square program, Square is accretion its ambitions above aloof accouterment point-of-sale accouterments into accouterment accessories that are optimized for the Square experience. This could beggarly that the aggregation starts partnering with the developers of cancellation printers, kitchen printers, banknote drawers and barcode scanners to actualize a added affiliated acquaintance for merchants. We asked Square whether there is a revenue-share acceding with developers in this program, and did not accept an answer. But the aggregation did say that articles in the Works with Square affairs can use the Works with Square cast on their packaging, and in assertive cases, can accommodate Square readers as allotment of their packaging.
As Square prepares to potentially go public, it’s bright the aggregation is creating an ecosystem of sellers and developers about its payments articles and hardware. Square aloof debuted an API for the aboriginal time in December and additionally launched a exchange for its merchants to be able to advertise online as able-bodied as in-store. Works With Square could be addition approach through which Square’s cast and readers are promoted.
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