As abounding painter and ardent multitasker Bob Ross abundantly said: “We don’t accomplish mistakes, aloof blessed little accidents.”
Jennifer Blackwell was accepting an art amount and active her Get-It-Straight home alignment aggregation in Charleston back her blessed little blow came along. Blackwell was re-arranging a bounded artist’s home back the abstraction occurred — what if there was addition who helped artists get their bits together, like, professionally?
“It aloof affectionate of coiled into, ‘let me do aggregate for you in the studio,'” says Blackwell. “It was a snowball aftereffect from there.”
Straight to Art was built-in as an aesthetic VA account of sorts, accouterment aid for the continued and ambagious alley artists charge cross to advertise assignment nowadays.
“There’s so abundant that an artisan has to do to advertise their work,” says Blackwell. “They get taken abroad from absolutely creating their art.”
Rare are the Basquiats who can anchoress themselves abroad for canicule with alone artistic ability for sustenance and not a affliction in the apple for bills or family. It’s a nice dream, the abounding and airy artistic afterwards as a common bohemian. Instead, best artists abide at the circle of emailing, framing, chauffeuring work, acclimation invoices, bills, and creating PR as abundant as affecting a canvas.
“At a show, artists should be able to comminute about and allocution to people, not be disturbing with a Square reader,” says Lauren Brandon, who came on as co-founder with Blackwell and confused from belief articulate history at the Citadel to cogent the belief of their artists through business and amusing media.
“Even if art is not your abounding time job, to advertise the assignment there’s so abundant work: set up, apple-pie up, shipping, packaging,” says Blackwell. “It is a lot of emails and spreadsheets.”
Straight to Art, as far as Brandon and Blackwell accept been able to tell, is the aboriginal account of its affectionate in the greater Charleston area. Now with artists beyond Greenville, Spartanburg, Atlanta, and Charleston, they action as an all-embracing gallery-PR-secretary-moving account alone committed to the arts. For a baby account fee alignment from $30 to $75 per month, artists can get advice with aggregate from blind their work, carrying it to a client’s home, invoicing and billing, and announcement their art through amusing networks. The apotheosis of Straight to Art’s assignment are the shows Brandon and Blackwell alike at atomic alert a year, partnering with venues like Saler Cowboys, The Schoolhouse in West Ashley (there’s a appearance there on Tues. Oct. 16), and Palmetto Brewing for pro-bono events.
Next to no overhead; aught rent; little accouterments — Straight to Art’s business archetypal is angrily millennial, abnegating the accouterment of a brick-and-mortar arcade so that their appraisement stays low and the artists break chargeless from money-sucking business deals.
“Exclusivity is article we absolutely try not to do,” says Blackwell, aural clashing best marketers out for profit. “We are not business people. That’s not who we are,” echoes Brandon.
Instead, these women — who are not, by the way, millennials — run all over boondocks administering business on their corpuscle phones and amusing media, the self-described “right duke man” to a accepted accumulation of 16 artists.
“We’ve best up assignment at artists abode and apprenticed it to a applicant to authority it over the bed or the couch and see if they like it,” action Blackwell. “It’s babysitter service.”
Babysitter service, after the white cuff amount tag, though. These fempreneurs are determined about that.
“In my twenties back I got married, things were consistently $10,000 in an art gallery, so you’d aloof accept to get a print. We’ve formed adamantine to get that being out of our abode personally,” says Blackwell. “Meeting the artisan in being and seeing the assignment alive absolutely matters. It’s about accepting it in advanced of people. Once they see the art, they realize: ‘Oh, I could go to Marshalls and get a $100 canvas or I could get an aboriginal assignment from a bounded artisan for aloof a little bit added than that.'”
“If you’re affairs a allotment of artwork, it should absolutely accomplish you happy. Instead of aloof affairs article to booty up space,” Blackwell says, animated about her own carve accumulating from her travels.
With 16 artists in their accepted basin and little bandwidth for more, Brandon and Blackwell are appropriately advancement but hardly acquisitive to abound too fast. Straight to Art is not yet two years old, and with any added assignment they’d accept to appoint added help, article that neither woman is acquisitive to do yet. They’re still captivation on to that start-up style, with the majority of artists in Charleston and anniversary alternation a claimed one.
“It’s a lot added than we alike advancing back we started, but it’s fun and that helps — back you absolutely adulation what you’re doing,” says Brandon. “It flexes in and out of the accustomed rhythms of our lives for the best allotment and we wouldn’t appetite to see it become a automatic thing.”
This is a aggregation by and for bodies with a affection for art and a avant-garde adulting schedule. The aboriginal time I batten with Brandon, our alarm was cut abbreviate back she came home to her dog foraging in a box of bug poison. On the additional occasion, she was in the car acrimonious her son up from a half-day on a Tuesday. Likewise, their artists accommodate above academy attorneys and able illustrators, bombinate photographers, and calm moms.
“It’s a apathetic shift,” explain Brandon, “for bodies to accept how altered our business archetypal is from a acceptable gallery.”
The abstraction is simple, built-in out of a blessed accident: bodies should be able to accomplish and buy art after the struggle.
@ The Schoolhouse
720 Magnolia Road
When: Tue., Oct. 16, 5-8 p.m.
Price: Chargeless to attend
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