WASHINGTON, Sept. 28, 2018 /PRNewswire/ — This accomplished summer, the Missing Types attack by the American Red Cross motivated added than 320,000 new and above claret donors to cycle up a sleeve and advice save lives. The Missing Types movement helped the A’s, B’s and O’s – which accomplish up the capital claret groups – reappear on hospital shelves for patients in need.
The Red Cross’ barrage of the Missing Types attack generated greater acquaintance and acknowledgment for the basic role claret donors and donations comedy in the lives of patients from bank to coast. With the advice of 37 advance and acknowledging accumulated ally and 16 media partners, the belletrist A, B and O aished from iconic cast logos, amusing media pages and websites from June 9 through July 3. Additionally, about 2,000 added bounded and civic organizations participated, causing the accessible to booty apprehension and accomplish life-saving claret donations. In fact, during the aboriginal three weeks of the campaign, the Red Cross saw online claret accessories abound by an absorbing 34 percent over the aforementioned time aeon a year ago. Added specifically, donation accessories from new donors grew by 70 percent during the aforementioned time period.
“The Missing Types attack accustomed the Red Cross to booty a non-traditional access to administration our bulletin about the accent of claret donation, but added chiefly motivated bodies to appear in and donate,” said Chris Hrouda, President of Biomedical Services at the American Red Cross. “Unfortunately, abounding bodies alone anticipate to accord during or afterwards an emergency. But the charge for claret is constant. In the United States, there is a claret emergency for some person, a family, or a patient, every two seconds.”
The Missing Types attack acclimatized the ability of agenda and amusing media influencers and commutual it with allegiant acceptable media approach to highlight how altered the apple would be after the three ytical belletrist A, B and O. Clearly the bulletin was heard. After ytical claret donations, claret does go missing from hospital shelves, and patients who depend on lifesaving transfusions are clumsy to get the affliction they need.
See the #MissingType movement in action.
Continuing the drive
Despite an auspicious access in new claret donors consistent from the campaign, the charge for claret charcoal constant. The Red Cross encourages all acceptable claret donors to accomplish to altruistic consistently to advice patients like Tymia McCullough and others at about 2,600 hospitals and admixture centers beyond the country.
Continue the #MissingType movement today—make an arrangement to accord claret by visiting RedCrossBlood.org , application the Red Cross Claret Donor App or calling 1-800-REDCROSS (1-800-733-2767). All claret types are needed.
The Red Cross appreciates the abutment of its advance ally who aing the #MissingType campaign, including: Adobe, Anheuser-Busch, AvalonBay Communities, Inc., Domino’s, Dropbox, Google, IBM, Land O’Lakes, Inc., Mastercard, Nationwide, Neiman Marcus, The New York Yankees, Oreo, PayPal, Salesforce, Accompaniment Farm®, Sunoco and U.S. Bank.
Claret donation informationIndividuals who are 17 years of age in best states (16 with affectionate accord area accustomed by accompaniment law), counterbalance at atomic 110 pounds and are in about acceptable bloom may be acceptable to accord blood. High academy acceptance and added donors 18 years of age and adolescent additionally accept to accommodated assertive acme and weight requirements. A claret donor agenda or driver’s authorization or two added forms of identification are appropriate at check-in.
Blood and platelet donors can save time at their aing donation by application RapidPass® to complete their pre-donation account and bloom history check online, on the day of their donation, afore accession at the claret drive. To get started, chase the instructions at RedCrossBlood.org/RapidPass or use the Red Cross Claret Donor App.
About the American Red Cross: The American Red Cross shelters, feeds and provides affecting abutment to victims of disasters; food about 40 percent of the nation’s blood; teaches abilities that save lives; provides all-embracing altruistic aid; and supports aggressive associates and their families. The Red Cross is a not-for-profit alignment that depends on volunteers and the generosity of the American accessible to accomplish its mission. For added information, amuse visit RedCross.org or cruzrojaamericana.org, or appointment us on Twitter at @RedCross.
View aboriginal agreeable to download multimedia:http://www.prnewswire.com/news-releases/american-red-cross-motivates-320-000-new-and-former-blood-donors-through-missing-types-campaign-300719450.html
SOURCE American Red Cross
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