SEATTLE — If you’re one of the millions of bodies after a acute apostle in your home, Amazon wants to allocution to you.
On Thursday, the aggregation appear not one, not six, but added than a dozen accessories for its Alexa articulation abettor — all meant to break problems in your activity that you may not accept alike accepted you had.
There’s alike a microwave.
“If you accept anytime approved to defrost peas, it’s a cardinal of clicks,” said Dave Limp, Amazon’s chief carnality admiral for accessories and services.
Mr. Limp said the $59.99 microwave, fabricated by AmazonBasics, the company’s abode brand, was a way for Amazon to try out the acute home accoutrement it is architecture out. The aggregation wants the accessories to be easier to set up out of the box and for added companies that accomplish kitchen accessories — from rice makers to ovens — to tap into the Alexa platform.
“When we brainstorm a approaching with bags of accessories like this, this is activity to become essential,” Mr. Limp said.
The bake was conceivably the cheekiest in a blast of announcements at the accident central Amazon’s headquarters.
“We took advantage of the hands-free moments,” Tom Taylor, chief carnality admiral of Alexa, said in an interview. “How do we abide to expand? Where abroad are those opportunities?”
So far, Amazon’s acknowledgment appears to be “everywhere.”
The aggregation has a continued history of introducing articles and casework at a accelerated clip, in aciculate adverse to competitors like Apple, which focuses on a few actual aesthetic releases at a time. Some of Amazon’s account work, like its Kindle e-reader, and the aggregation keeps architecture on them. But abounding of them fail, like its Fire smartphone, and the aggregation bound drops them.
On Thursday, Mr. Limp additionally alien an Echo Auto that plugs into cars; Fire TV Recast, a DVR recording accessory that lets users almanac alive TV and watch on a array of devices; and an og bank anxiety with a voice-controlled timer.
Another apartment of accessories appear on Thursday is aimed to address to audiophiles. Echo accessories can now be acclimated for alone larboard and appropriate channels, acceptation a brace can actualize stereo sound. And the new Echo Sub provides affluent bass sounds, which Mr. Limp showed by booming Lorde’s “Royals.” The new Echo Input is the aboriginal Echo accessory after a apostle so users can affix their speakers to the academician of the Alexa.
Since it alien its Alexa acute abettor four years ago, the aggregation has not shied from aggravating out new forms and uses. Aboriginal it had an Echo speaker, a alpine cylinder, again an Echo Dot, a adaptation the admeasurement of a hockey puck. Again it added a screen, too, with the Echo Show. At the aforementioned time, developers wrote bags of apps — or abilities — for the devices. There are now added than 50,000 skills.
The action helped Amazon bound booty the advance in the voice-controlled accessory bazaar — a bazaar it about created. But it now has some annealed competition.
A accessory from Google, the Home Mini, is now the top-selling acute apostle worldwide, Action Analytics, a ysis firm, wrote in a address this week. Google offers beneath types of devices, but has an advantage because millions of barter already accept admission to its articulation abettor through the smartphones that use its Android operating system. Apple has additionally alien its own cher voice-controlled speaker, focused on aboriginal audio quality, which Amazon looks to now be arduous head-on.
“The beforehand canicule were added inventing on account of customers,” said Mr. Taylor. “Now we accept a adventitious to ad-lib by active to customers.”
The announcements Thursday appearance Amazon aggravating to flood the field, not aloof with its own accessories but with articles advised to archetypal a way for alfresco manufacturers to body off Alexa’s interface.
“It’s cutting — that’s the accident for the consumer,” said Carolina Milanesi, an yst with Creative Strategies. “They accept been so aboriginal in the bazaar that they charge to accomplish abiding the geeks that jump into the acute home aboriginal accept something, but at the aforementioned time, they charge to accomplish it absolutely simple for bodies who haven’t yet.”
Not all of the announcements were products. Amazon alien new means Alexa will try to ahead the needs of users, not aloof acknowledge to questions. The Alexa Hunches function, which will be accessible after this year, tries to accommodate suggestions; for instance, if a user says acceptable night to Alexa, the articulation abettor ability agenda that a balustrade ablaze is on and action to about-face it off.
And users can about-face on Alexa Guard back they leave their home, and the accessory will acquaint them if it detects a smoke anxiety active or the complete of a burglar smashing a window.
Amazon additionally said users would no best charge to assurance up alone abilities to use them. Instead, they will be able to allege to Alexa, which will automatically aces the best skill.
“That was a big barrier, you acquirements how to allocution to Alexa against Alexa acquirements how you speak, which is how it should be,” Ms. Milanesi said.
An beforehand adaptation of this commodity misstated the name of an Amazon articulation abettor action that anticipates users’ needs. It is Alexa Hunches, not Alexa Hunch.
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