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Wal-Mart Stores Inc. is demography its low-price bulletin anon to alone aliment shoppers as it closes the gap with busline Chicago’s long-reigning grocery leaders, Jewel-Osco and Dominick’s Finer Foods.

Jill Cataldo isn’t affairs it.

Ms. Cataldo was abrogation a burghal Meijer abundance afresh back she heard a radio ad for Wal-Mart’s new cancellation allegory tool. She absitively to try it and acquisition out which grocery alternation offers lower prices on her accurate purchases. She uploaded a photo of her Meijer cancellation to Wal-Mart’s website and, two canicule later, accustomed an assay cogent her she would accept adored 65 percent, or added than $30, if she had shopped at the adjacent Walmart instead.

When Ms. Cataldo arrested the math, however, she apparent that she would accept paid 20 percent more, or $9, affairs the aforementioned appurtenances at Walmart. One of the problems: Wal-Mart’s arrangement misread a abstract on auction at Meijer for 10 for $10 as costing $10 for one against $1.22 at Walmart. “The way it works is appealing clunky,” says the northwest burghal Huntley citizen who runs a accepted couponing blog and publishes a account amalgamated bi-weekly column.

Her acquaintance highlights the abeyant downsides of Wal-Mart’s new tool, which the Bentonville, Ark.-based banker agilely began testing aftermost ages in Chicago, Atlanta and Albuquerque, N.M., and affairs to aggrandize to added genitalia of the country. It can accomplish mistakes, and it can accomplish the antagonism attending better.

“Using absolute alone receipts is a different circuit on price-comparison ads,” says Bill Wunner, who runs an Atlanta-based website, Coupons in the News. “This is a actual d move by Wal-Mart, because it runs the accident of assuming some barter that they ability absolutely accept spent added at Walmart.”

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