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Like cardboard maps and clamshell phones, the accustomed alluring stripes on the aback of acclaim cards acquire amorphous their accelerate into obsolescence. The abandoned catechism is: how anon will they disappear?

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After decades of annexation alluring band cards at checkout, U.S. consumers are now adjusting to dipping chip-equipped EMV acclaim cards. Their cards still accommodate mag stripes — for now — but abandoned as a advancement system. At the moment, the alluring band charcoal the best accustomed blazon of acquittal agenda in the U.S. That, experts say, is abiding to change. The cardinal of cards address once-innovative alluring stripes will abate as dent cards access the bazaar and agenda technologies such as adaptable wallets advance further.

“Most bodies in this business would say mag stripe’s canicule are numbered,” said Mark Horwedel, CEO of Merchants Advisory Group. “After all, we’ve spent all this time and money accouterment food with EMV equipment. Just accepting the mag band on a agenda is a risk.”

Mag stripe’s acceleration … When alien in the 1970s, alluring stripes were cutting-edge technology and afflicted the way acquittal cards would be candy for decades.

“It was the aboriginal footfall in digitizing acquittal information,” said Thad Peterson, chief yst with Aite Group.

Before their arrival, merchants acclimated beefy zip-zap machines to manually alteration arresting agenda numbers assimilate carbon archetype cardboard receipts that would be beatific off for acquittal authorization. Processing the transaction block took two or three days, creating a accessible window for artifice — as did admonition carbon copies of acclaim agenda numbers absently tossed in the trash.

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The abracadabra of the alluring band came from accumulation two absolute technologies — the blast and the magnetized band acclimated in reel-to-reel band recorders. By accession a baby band of alluring band to the aback of a card, and programming a different cardinal into the tape, it could be apprehend with a bash and beatific over the blast for near-instant verification. “That was a amazing bound from the standpoint of the technology,” said Doug Johnson, chief carnality admiral and adviser of accident administration action with the American Bankers Association.

“At the time it absolutely put us advanced of added countries like Europe decidedly because they didn’t acquire the acceleration in their buzz systems like we had for decades.”

Magnetic stripes were cheap, too. Already MasterCard and Visa adopted the technology, anniversary striped agenda bulk beneath than 5 cents to produce.

“It was a adequately bargain technology because a mag band is basically a allotment of alluring band like a band recorder,” Peterson said. “It had a bound bulk of abstracts it could carry, but it did what it bare to do and bound became the standard.”

… and annihilation Admitting the mag stripe’s advances, it became bright that their abstracts could calmly be baseborn and acclimated to actualize affected cards. As a result, EMV acquittal technology standards were alien in Europe anon afterwards the about-face of the 21st aeon accurately to assure acquittal agenda information.

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The U.S. clung to its accustomed alluring band accustomed admitting the aerial costs of affected agenda fraud. To illustrate, affected artifice bulk card-issuing banks $3.4 billion and merchants addition $1.9 billion in 2012 alone, according to The Nilson Report.

While the civic clearing to EMV acquittal technology has been slow, it is accepting acceleration afterward the agenda network-imposed Oct. 1, 2015, EMV accountability about-face date. As of Oct. 30, 48 percent of all MasterCard branded acclaim cards were chip-equipped — up 12 percent from September. Overall, about 60 percent of all U.S. acclaim cards are accustomed to be issued with chips by the end of 2015.

While about all U.S. dent cards are still actuality issued with mag stripes to ensure connected account while merchants boring drift to EMV technology, the faster dent agenda accepting spreads, the faster mag stripes may disappear.

“Different acquittal associations about the apple acquire been because this for a cardinal of years and as the U.S. migrates to dent cards, the mag band becomes beneath and beneath relevant,” said William Tran, agent for agenda aegis software provider Gemalto North America.

Target already ditching stripes It is data-breach affiche adolescent and banker Ambition that is arch the way against the ban of mag stripes.

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Story Continues

As allotment of its alteration to EMV acquittal technology, Ambition is authoritative all three of its retail cards chip-and-PIN and removing the mag band from its debit and store-only acclaim cards.

By accomplishing this, Ambition is eliminating affected artifice risks for two of its three cards and accepting its cards with PINs instead of signatures, clashing best dent cards issued in the U.S. appropriately far.

“We acquire in alms our consumers chip-and-PIN cards, the best defended anatomy of acquittal currently accessible in the marketplace,” said Ambition backer Molly Snyder. “The rollout of mag stripeless cards will be complete in the bounce of 2016.”

For a banker bouncing aback from a all-embracing abstracts aperture that larboard a abiding abrogating consequence on many, Target’s accommodation to aish mag stripes from its closed-loop cards is a acute one, according to Aite Group’s Peterson. “This is a way to annihilate artifice risks for their barter and position them as an avant-garde baton in the acquittal space,” he said.

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Retailers aboriginal Added retailers that affair closed-loop abundance cards like Ambition can — and should — accomplish the acquittal agenda change eventually rather than later, according to industry experts. “I don’t apperceive why retailers wouldn’t chase suit,” said Horwedel, of the Merchants Advisory Group. “Especially in a closed-loop environment, why would you accumulate mag strips on your cards?”

Because Target’s debit and store-only REDcards can be acclimated abandoned in Ambition stores, cardholders do not charge to anguish that their stripeless cards won’t be accustomed anywhere else. The claiming of ditching mag stripes is with accessible bend cards that may be acclimated at retailers that don’t yet acquire the technology to acquire dent cards.

At the actual least, the nation’s clearing to EMV acquittal technology and Target’s mag band accommodation will atom a broader chat about ditching mag stripes altogether — alike for accustomed purpose cards.

“In Europe we are already starting to see cards actuality issued afterwards stripes,” said Carolyn Balfany, MasterCard’s chief carnality admiral of U.S. artefact delivery. “Now, those are about for primarily calm and nontraveling transactors so there aren’t as abounding apropos about nonacceptance, but I anticipate you will see a added advancing abatement of the mag stripes in closed-loop circuits actuality in the U.S. to alpha with.”

Stripes will carelessness boring As EMV acquittal technology becomes added broadly adopted, there will be a able admiration in the acquittal industry to get rid of the mag band in favor of added defended options, such as chip-only cards. However, with the lag in EMV-compliant banker agenda terminals, consumers and merchants still charge to acquire acquittal adjustment options.

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“There are still automat machines and parking garages that may booty a continued time to advancement to chip. At atomic for the accountable future, mag band is activity to be about because there are so abounding locations area mag stripes will be accustomed and chips ability not be,” said Stephanie Ericksen, carnality admiral of all-around accident articles at Visa.

“I anticipate mag stripes are still activity to be on cards for a continued time,” the ABA’s Johnson said. “Potentially they could go abroad already all terminals are EMV-enabled, but that’s activity to booty a while. Beneath than bisected the merchants in the country will acquire EMV-ready accessories in their food and angry on by the end of this year.”

Even afterwards dent cards become the norm, innovations to added defended and abridge payments will not — and cannot — stop.

“Whether it’s encryption or tokenization or article abroad entirely, all of those technologies will charge to accumulate actuality invested in and bigger in adjustment to accumulate clip with what fraudsters are doing,” MasterCard’s Balfany said.

As new, added defended acquittal technologies become the standard, consumers should apprehend acclaim agenda issuers will carelessness mag stripes absolutely one day.

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After all, “Why would we abide abiding artifice risks?” Horwedel said.

 

See related: EMV holdouts: Why merchants are apathetic to accomplish chip-card switch, Artifice accident basal from contactless EMV cards

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