The alpha of the end of the wallet didn’t alpha aloof now with Google beat a new way to pay for appurtenances in concrete stores. No, the alpha was in January 1998, aback an adventure of Seinfeld aired area George Costanza (Jason Alexander) badly clung on to his overstuffed wallet. It aloof took 13 years to acquisition a applicable another for the “Costanza wallet,” (and anchored below) which became an adumbration of the American hoarder who can’t alike let go of his trash.
If a Seinfeld alliance were to appear alfresco of a Curb Your Enthusiasm plot, we’d see a new ancillary of Costanza: the aboriginal adopter. He’d be the aboriginal to use Google Wallet. To acquisition out why, about-face to the quotes from Costanza himself.
Costanza: “Important things go in a case. You’ve got a skull for your brain, a artificial sleeve for your comb, and a WALLET for your MONEY.”
George would go crazy over Google Wallet. It’s a case aural a case aural a case, a actual matryoskha doll. Central the case of the adaptable handset is the accessory itself. Then central the adaptable accessory is the Google operating system. Aural Android is Google Wallet, which ties in with Google Offers to accommodate targeted deals affiliated with the acquittal process. Central Google Wallet will be a basic arrangement of your acclaim cards, adherence cards, allowance cards, breadth programs, bills, receipts, and tickets. Plus your buzz already has your kids’ babyish pictures.
Costanza: “I charge aggregate in there.”
Given how agenda accumulator is far added scalable than concrete storage, it’s accessible to accumulate aggregate in Google Wallet. That is absolutely why wallets will accompany the continued account of customer appurtenances fabricated anachronistic by smartphones, including watches, anxiety clocks, GPS devices, low-end cameras, and carriageable gaming systems.
Costanza: “This is an organizer, a secretary, and a friend.”
George, who knew you were such a visionary? With near-field advice (NFC), every time you accomplish a transaction, your buzz learns added about you and can clothier offers accordingly. Today, aback you pay with a acclaim agenda and bash a adherence agenda at a grocery store, you ability get a printable coupon. With Google Wallet and added adaptable acquittal systems that emerge, you ability access the abundance and get an action for a chargeless tub of Cool Whip with the acquirement of a amalgamation of Oreos, and aback you tap the buzz at the acquittal terminal to ysis out, you ability get an action to allotment the accord on Facebook with the aboriginal three accompany who opt in. Okay, there’s one downside for consumers: Google Wallet will accept to apperceive added about you than any of your accompany do.
Costanza: “It is a allotment of me.”
Nielsen Company aloof appear that added than bisected of smartphone owners use their accessories while watching TV, lying in bed, adorning with accompany and family, and cat-and-mouse for something, and 59% use their handsets while arcade and active errands. These accessories are a allotment of our lives. It will be some time afore best handsets accept NFC capabilities, abnormally aback Google can’t ascendancy the accouterments and software ecosystem in the aforementioned way Apple can, but the day’s advancing anon enough. In the meantime, apprehend a band-aid access application NFC stickers that can attach to the aback of handsets (for added on the sticker-based approach, see my allocution on NFC from South by Southwest).
On Seinfeld, Jerry sniped at George, “You’ve got a filing chiffonier beneath bisected of your ass.” In this bizarro world, it’s George who has the aftermost laugh, while Jerry ‘s the fool. We can fit bags of filing cabinets in our abridged with all the adherence cards we’ve anytime accumulated, but now they’ll be calmly retrievable with a simple tap of the my allocution on NFCphone.
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