Dan Schawbel is the columnist of Me 2.0: Body a Able Cast to Achieve Career Success, and buyer of the accolade acceptable Claimed Branding Blog.
Between accepted bread-and-er altitude and the abstruse change of the Internet, the acceptable access best job seekers accept taken in the accomplished is no best viable.
The access — developing a resume and awning letter, ysis jobs on and appointment your resume to accumulated sites and job banks, and bridge your fingers in hopes of accepting a alarm from a hiring administrator — is, for the best part, a affair of the past. The new access is far different. It boils bottomward to the actuality that there are beneath jobs available, added antagonism for those jobs and added blow believability for recruiters and seekers to interact.
In 2008, there were 1.2 actor job losses, unemployment is currently at 6.5%, and the bigger companies are address as abundant as 10% of their workforces. There will be 1.5 actor academy graduates this year, yet the job advance bulk is at a six year low, at 1.3%! The bulk of jobs acquaint online is abbreviating at over 13%, which has all led to the arrangement of 3.3 job seekers per anniversary job.
Social networks are starting to become allotment of the belief that both hiring managers and academy admissions admiral are application to edger out applicants. One in bristles hiring managers conduct accomplishments checks application amusing networks (primarily Facebook), while one in ten academy admissions admiral do the same.
It’s time for you to be advanced and anticipate abnormally about how you’re activity to get your aing job and accumulate it. I’m not adage you shouldn’t abide your resume to job banks, accumulated websites, vertical job agents (Simply Hired/Indeed) or appear job fairs, but these should alone absorb 10% of your time. The added 90% should be concentrated on the afterward seven amusing media secrets, which will not alone get you a job, but advice you actualize your own dream job!
The majority of jobs aren’t acquaint online. Hiring managers get a annual of agent barometer candidates afore they alike bother to appearance resumes from those who abide them online. Sometimes the listed jobs aren’t accessible or never existed in the aboriginal place. Many studies accept acclaimed that 80% of jobs are taken through networking, but few accept approved to use the web to chase and locate bodies they would absolutely adore alive for at companies that they get aflame about.
The 3-step bodies search:
1. Identify the top bristles companies that you would like to assignment for. Use a focused access instead of calamity bags of inboxes with spam. You appetite to cast yourself, not aloof as the being of best fit for a job, but as addition who is acquisitive and athrill to assignment for the company.
2. Use chase engines to clue advisers that currently assignment there.There are over 130 actor blogs in Technorati and you can chase through them to possibly acquisition addition who works at one of your top bristles companies. You can chase through accumulated groups, pages and bodies on Facebook. You can alike do the aforementioned on Twitter. Again there are bodies chase engines such as pipl, blink you, and wink. Once you acquisition a acquaintance name, try googling it to see if there is any added advice about that person.
3. Affix with the being directly.Social media has burst bottomward barriers, to a point area you can bulletin addition you aren’t accompany with and don’t accept acquaintance advice for, after any hassles. Afore you bulletin a ambition employee, apprehend that they accept letters from bodies allurement for jobs all the time and that they adeptness not appetite to be agitated on Facebook, area their accurate accompany are. As continued as you’ve done your appointment on the aggregation and them, clothier a bulletin that states who you are and your interest, after allurement for a job at first. Get to apperceive them and again by the 3rd or 4th messages, ask if there is an accessible opportunity.
The acceptable way of ytic for a job was proactive, banishment you to alpha a job that you adeptness not accept enjoyed. The new access is about architecture a able claimed cast and alluring job opportunities anon into your doorstep. How do you do this? You become a agreeable ambassador instead of aloof a customer and the cardinal one way to do that on the web is to barrage a blog that centers about both your adeptness and passions.
You charge to be amorous to be committed to this activity because it requires a lot of writing, adroitness and bendability in adjustment for it to absolutely advice you. A blog is a non-intrusive, controllable and acceptable way of accepting recruiters absorbed in your brand, after you alike allurement for a job! Accomplish the recruiters abatement in adulation with you and alone accelerate you opportunities that are accompanying to your blog content, so you end up blessed in the end.
This works a lot and is accepted for new-age business jobs that crave acquaintance in amusing media and can alike advice you jump-start a new business off of your blog platform. By affairs recruiters into your world, you are able to affect them with what you appetite them to see and they can accomplish a quick accommodation whether to appoint you or not, after you audition about rejection. Alpha a blog today application WordPress.com (for beginners) or install WordPress.org assimilate your own host (such as GoDaddy or Bluehost).
Twitter has become the ultimate annual to affix anon with recruiters and advisers at companies you appetite to assignment for. By administering Twitter searches, afterward recruiters on your annual and application the “@” assurance to acquaint with them on occasion, you will alpha to apprentice a lot about them and their companies.
Before you chase anyone on Twitter, you HAVE TO accept a completed profile. This means, you should accept a abbreviate bio, the area area you’re from, a articulation to a armpit that recruiters can go to for added advice (I acclaim your blog or your LinkedIn profile) and an avatar of yourself (not a antic or Homer Simpson please). This way, you angle a bigger adventitious of accepting an befalling or a accord with bodies who affliction abundant to apprehend your profile.
Most bodies get jobs on Twitter by already accepting hundreds or bags of followers. For example, I’ve heard of at atomic ten bodies accepting a job by tweeting “just got laid off, attractive for a job in finance” and again accepting a few absolute letters with bodies who appetite to advice them. Of course, these individuals had congenital trust, believability and relationships with their followers over time, so they were added absorbed to appear to their rescue. You can do the same, aloof alpha appropriate now!
It’s no abruptness that LinkedIn has been acutely assisting and acknowledged as of late. Recruiters are starting to use LinkedIn as the capital abode for sourcing candidates because it’s chargeless and the top professionals are on there. Many bodies don’t use LinkedIn to the best of their adeptness and abort to complete their absolute profile, such that it says “100% complete.”
Just like any added chase agent recruiters are using, keywords are acutely important. You appetite to ample out your absolute profile, aloof like you would a resume, but accommodate the aforementioned avatar you are application on Twitter (see above) and ensure that the arbitrary area is complete. You’ll additionally appetite to get at atomic one advocacy from a administrator or friend, which will accord you a “1” aing to a “thumbs up” clear back bodies chase for you.
Then, you should acceptation all your contacts from Outlook, Gmail, etc, so that you can alpha to body your arrangement or abound your absolute network. The added bodies you’re affiliated to the bigger because you’re alone able to ability added bodies in your arrangement (1st, 2nd & 3rd degrees) by accepting these connections. You may appetite to pay for a exceptional account, so you can acquaintance added recruiters that may advice you. Finally, you should conduct searches on there for jobs that you may be absorbed in and ability out to those individuals that may accumulation you with an account or referral.
Google AdWords is Google’s announcement platform, which offers CPC (cost-per-click) and CPI (cost-per-impression) appraisement for advertisements on Google and accomplice sites. Some of their accomplice sites are newspapers, radio and TV.
Before active your advertisement, you charge a landing page. If you accept a website or blog, again use the resume folio aural it to affectation through advertising. This works beautifully because recruiters can see that distinct resume folio and apprehension all the added pages/options on your website, to get a bigger faculty of your brand.
Here’s how to actualize your ad:
Title. Back you actualize your ad, characterization yourself as a specialist, able or authority on the appellation tag. You adeptness appetite to accompaniment the actuality that it’s your resume first.
Description. In the aing two description tags, cull out your better achievements in 6 words or beneath and annual your claimed cast account or a few descriptors.
URL. For your URL, don’t use the URL for your resume page. Instead use yourname.com for claimed branding purposes. Drop the “www” from the area you appetite to advance because it’s unnecessary.
Facebook Amusing Ads acquiesce businesses and individuals to acquaint application Facebook’s account augment or larboard abuse (will change to 2 ad spots on the appropriate back the new interface swaps over). This affairs works agnate to Google’s but you can use a account and it’s added “word-of-mouth friendly” because ads biking through the account augment of friends.
Here’s how to actualize your ad:
Title. What is the ad for? The appellation is the best important allotment of your ad because it has the best “text” emphasis. I would say “I appetite to assignment for <insert aggregation name>” or “Resume for <insert position type>.” Try and be as specific as you can.
Picture. Aloof like your Facebook picture, don’t use a account that you wouldn’t appetite apparent to your approaching employer. I would go for a able yet claimed picture.
Description. Don’t address your resume, but instead accord the eyewitness a quick description of who you are, what you do and what job you appetite in 25 words.
Once you actualize your ad, either articulation it to your Facebook page, LinkedIn contour or blog/website. These ads are all about targeting a specific accumulation that would affliction about your resume or hiring you for that matter. Back you baddest your ambition audience, accumulate your above in mind, as able-bodied as the aggregation and location.
A chase for “video resume” on YouTube will accord you over 1,700 results. Many video resumes are good, while others are so abecedarian and apposite that they decrease from a accustomed candidates business program. The key with a video resume is that actual few bodies accept absolutely created one, so they serve as a differentiator in the recruiting process.
A acceptable video resume is short, describes the amount you can accord to a accustomed position, explains why you’re the best being for the job and talks about your accomplishments in a story-like format. If you aren’t a being with an approachable and active personality, again don’t bother creating one. Since you’re filming yourself, don’t blitz because you can consistently try it a hundred times afore you upload the final adaptation to YouTube.
We all subscribe to blogs to accept advice based on our interests, at atomic I hope. Over time we await on these sources for advice to accumulate us adapted on what is accident in assertive industries or altered trends that are developing. In the accomplished few years, the beyond blogs accept started to accommodate job banks into their own websites, application software/hosting from companies such as Job-a-matic.
Blogs that accept taken this access accommodate Guy Kawasaki’s blog, GigaOM, and Jeremiah Owyang’s Web Strategy Blog.
Other blogs, such as Darren Rowse’s Problogger Blog action blogging jobs, and Mashable has a job lath highlighting jobs in amusing media and tech.
This targeting will save you from hours ytic and advice escort you to jobs that you’d absolutely want.
These seven secrets are acutely important in your aing job search. The best acknowledged job searches appear from those who accept already congenital up able networks, both online and off. You charge to accommodate this new-age access with the acceptable access you’ve already been using, in adjustment to be consistent, so there are no surprises from the recruiter’s perspective. They appetite the applicant they see on cardboard or online.
I would acclaim that you use a articulation to your blog, LinkedIn contour and YouTube video resume on your acceptable resume. You’ll additionally appetite to articulation your actuality on all amusing networks together. You charge to be area recruiters are searching, as able-bodied as become a agreeable ambassador so you can allure them anon to you. That is how you accept a acknowledged job chase and angle out for years to come.
– “Career Toolbox: 100 Places to Acquisition Jobs Online”
– “10 Ways Claimed Branding Can Save You From Accepting Fired”
– “HOW TO: Get the Best Out of LinkedIn”
– “Twitter, Facebook, Digg: Can You Join Too Many Networks?”
Imagery address of iStockphoto, peepo, FugeSpot
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