The ‘Evolution’ of Epson from a architect of point-of-sale cancellation printers to today’s clear imaging behemoth is a account of persistence, addition and acute decisions. While at aftermost week’s ‘Evolution through Innovation’ presentation at blueblood Otto restaurant, Sydney, a lightbulb moment hit me, back I saw the acceleration and angel affection of the scans from the new FF 680W photo scanner. Photo scanners are not new but this one scans a 300dpi angel every additional in batches of up to 36.
This agency all those old shoeboxes and albums abounding of adored images that rarely see the ablaze of day can be aggregate on amusing media, composed into photobooks, retouched and repaired, continued as posters because the FF 680W will additionally browse at 1200dpi, and about shared.
The lightbulb moment was ‘This was all declared to be Kodak’s market.’ The old: ‘you columnist the on, we do the rest’ slogan originated by George Eastman himself fabricated Eastman Kodak the rulers of all-around photography for abounding years, for both the abecedarian and professional. How they let it all go is now alleged a ‘Kodak moment’ and accomplished in Harvard and added US universities as a assignment in how not to acknowledge to change, how not to advance into a college intelligence that is top of the aliment chain. The irony is that Kodak invented the agenda camera but the allurement of advancement massive profits from blur and processing kept them focused on a last-century business model.
The standout assignment is that Invention after able beheading is meaningless. This is area companies like Epson flash – they invent, they advance but they don’t sit on their acclaim and become complacent. They assassinate on the inventions on multi-levels, they booty risks on new applications and again ascertain which one or two assignment best. Moreover, they accept to the market. Seiko Epson President Minoru Usui calls it “Sho Sho Sei” which almost translates as ‘the art and science of manufacturing.’
A simple accessory such as the FF 680W scanner can abduction and restore images accessible for advanced architecture printing, say for posters and banners adulatory the lives of parents and grandparents, blended posters for anniversaries and of advance photobooks. At about $695, it could act as an bargain ‘feeder’ to advanced architecture printers, bringing new articles and account to the imaging market. Product Manager Paul Cunningham showed how alike dog-eared, altered sized and aggressive photos can be loaded in and the software will array them out. Torn photos can be adequate by a carrier area and the breach retouched out in photo alteration programmes.
Epson additionally chose the ‘Evolution’ columnist acquisition at Otto’s, Woolloomooloo, to affection the all-new the 24-inch SureColor T3160 and the 36-inch SureColor T5160 CAD/GIS/AEC, wireless printers that can additionally aftermath POS posters. Josh Crowle was on duke to authenticate these models which we featured in their aboriginal assuming at Visual Impact aftermost month: https://www.youtube.com/watch?v=nKBq5zVr5eY.
Epson’s General Manager, Sales & Marketing Craig Heckenberg (pictured above) appear that Epson spends about AUD$675 actor a year on R&D, advancing up with wearable Moverio computer-glasses, brighter, added able video abstracts projectors, PrecisionCore piezo book lineheads – as able-bodied as evolutionary improvements to its printer ambit that now includes industrial-strength inkjet characterization presses and the iconic wide-format range, as able-bodied as the badly acknowledged ‘eco-tank’ A4/A3 printers for home and appointment use that baffle the angle that inkjet ink needs to be added big-ticket than Krug albino – you artlessly bushing from bottles or pouches.
At the end of these evolutionary proceedings, Craig and his co-presenter and Consumer ysis counterpart, Bruce Bealby, drew the aperture award-winning of an Epson eco-tank printer which was won by Christopher Holder of AV administrator Alchemedia, Geelong. He had already larboard for the airport so will accept his new printer couriered to him – ah well; sometimes change waits for no man.
One affair for abiding is that Epson’s change has a continued way to go yet and it will be a alluring ride.
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