Want to axis bodies via email, so you’ll apperceive the moment they apprehend your message? Or maybe you appetite to apperceive if they gave your bulletin a good look, instead of only a glance? Mailtracker, a anew launched app for iPhone, allows you to do just that, and more.
Email stalking? Oh god, why am I cogent you about this one? I’m already apperception the abhorrence of the PR person’s well-timed, aftereffect buzz alarm acknowledgment to this technology.
But I accept to admit, it’s appealing absorbing that you can now calmly do this blazon of email tracking from your iPhone, while still appliance Apple’s absence Mail application.
To be clear, the Mailtracker app itself is not meant to be a mail applicant that you would use to accelerate and accept emails, but rather a tracking appliance for ecology your email ytics. Currently, the account works with emails beatific via Gmail, Google Apps, Yahoo, and Outlook.com/Hotmail accounts, the aggregation says, and it will add support for Microsoft Exchange in the future, accustomed the accessible business implications for its software.
In accession to alerting you back an email has been read, Mailtracker offers added ytics, too, including how abounding times the email was viewed, how continued the email was apprehend for, the recipient’s area information, and their accessory details. So yes, actual stalker-y.
You can additionally brilliant and aphasiac notifications and bound booty activity afterwards an email is apprehend appliance Mailtracker’s “Reply” and “Call” features.
The company, Answerbook, is the third startup from co-founders Chris Nguyen and Lee Liu, who ahead congenital and awash an aboriginal location-based job finder acquired by onTargetjobs, and after launched TeamSave, a amusing business belvedere that helped publishers, including eBay, get into the circadian deals market.
While there, Nguyen says they began to apprehend the accent of email letters and what it meant back those emails were accessible and read. However, it wasn’t until aftermost summer, back he and his wife came beyond an ad for a San Francisco accommodation on Craigslist that articulate a little fishy, that the abstraction for Mailtracker was born.
Nguyen asked Liu if he could whip up a ancestor that would let them abstract some basal advice about the ad’s affiche via email. Appliance this aboriginal adaptation of what after became Mailtracker, they bound abstruse that the email sender was absolutely based in Nigeria and apprehend the email on a Windows PC for 31 seconds. (Yes, the accommodation was too acceptable to be true, as it angry out).
Now that ancestor has morphed into the consumer-facing product Mailtracker.
Like added mail ytics providers, Mailtracker additionally uses tracking pixel technology – a small, cellophane angel that’s downloaded back an email is viewed, acceptance the sender to clue the angel appeal from their own server. But what makes the app absorbing is that it’s introducing this blazon of tracking on the iPhone.
To do so, Mailtracker requires the accession of a configuration contour on the iPhone to get started, which is what allows the app to admit the pixels afore the bulletin is beatific from Apple’s Mail client.
The aggregation is now alive on a adaptation for Android and desktop users, due out in a few months, as able-bodied as a MailTracker API that will advice business barter clue not aloof opens, but additionally email engagement. The API will amount recipients based on their email opens, how continued letters are read, and how abounding times they apprehend the message.
(TechCrunch readers can admission “techcrunchMT” in the sign-up box actuality to accept aboriginal beta access.)
“It’s affectionate of like an assurance score, or assurance as a service,” explains Nguyen. “We appetite to be able to be plug-and-play quick, affectionate of like the Twilio model,” he says of the accessible developer option.
For now, the consumer-facing app is chargeless to use with two email accounts, and those who appetite to add added can pay for the Pro adaptation of the account via in-app acquirement (either $4.99/month or $44.99/year).
Mailtracker is a chargeless download actuality on iTunes.
Welcome to MailTracker from MailTracker app on Vimeo.
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