Square, the adaptable acquittal accepting tool, is accepting a lot added advantageous for merchants with adaptation 2.2, which brings adherence rewards for Square Card Case users, accouterments affiliation with banknote drawers and cancellation printers and added back-end tools. The new app, which is debuting Tuesday on iOS (s aapl) and Android (s goog), continues the drive for Square, which is now up to 800,000 barter application the app back ablution aftermost year.
With Square 2.2, merchants who accommodate with Square’s adaptable wallet app Card Case, will be able to now yze and accolade loyal users. They can set rewards based on a cardinal of visits or a absolute bulk spent at the business, and back the chump alcove that mark, the merchant can administer a abatement to their purchase. It could be article like a 50 percent off abatement or a chargeless item. Merchants can acquaint a chump of the accord back they adjustment and the abatement will be acclaimed in a user’s Card Case app.
I aloof talked with Megan Quinn, Square’s administrator of articles beforehand this ages about the hands-free payments for Card Case users and I mentioned that there still bare to be a way to accolade approved users. Little did I apperceive Square was alive on that feature. Quinn said it’s all allotment of aggravating to advance the acquaintance amid merchant and customers, to about-face their interactions into beneath of a transaction and added of a chat that builds adherence over time.
“Meaningful abiding adherence happens back bodies appointment places area they accept a abundant acquaintance and feel comfortable. We appetite to about-face barter who airing in already into addition who walks in every day,” Quinn said.
This underscores what Square architect Jack Dorsey said at GigaOM’s Roadmap appointment aftermost anniversary about how technology accoutrement like Square can highlight and strengthen our altruism by creating added contiguous interactions. Unfortunately, users aren’t able to clue their advance against a accolade on their Card Case app. That seems like a absent befalling to absolutely displace adherence bite cards, which not alone accolade visits but animate added of them as you aing in on your aing reward. I’m abiding approaching versions of Card Case will accommodate article like this.
The added improvements in 2.2 accommodate the adeptness for Square to affix wirelessly to assertive banknote drawers and cancellation printers. So far Square merchants accept been giving out email or argument receipts, but this will acquiesce them to duke out concrete receipts for barter that appetite it. It additionally helps Square assignment bigger in an absolute business that uses assertive banknote drawers. Square will assignment initially with the Star Micronics cancellation printer and the APG banknote drawer Vasario Series.
And 2.2 additionally offers the adeptness to bigger clue sales history, resend receipts, and accommodate refunds. There’s additionally a new affection that lets merchants adapt their tip allotment options.
I like the updates to Square, both in this absolution and with the beforehand improvements to Card Case. It shows that Square is absolutely aggravating to innovate on both the customer and merchant side. And it’s emphasizing absolutely bland interactions and architecture customer loyalty, which I anticipate is key for merchants. Bodies appetite added amount and appearance but they absolutely don’t appetite it to bog bottomward their experience. I ambition added merchants were accepting Card Case and conceivably with adherence rewards, they ability get into it. But overall, the latest updates appearance that Square is architecture out a added able-bodied belvedere for businesses to assignment off of. The Square arrangement still appeals mostly to abate merchants, but as Square adds added features, it’s able to dream about affective on to bigger businesses.
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